Communication strategies for the 21st century are all about the individual and communities. Now more than ever the mainstream media has acknowledged the blog as something much more than “cat photos on the web.” A valid medium in its own right, the blog is now accepted in most corporate venues as a valuable aspect of any company’s communication strategy. Blogs are now included in many of the web templates offered by hosting services, such as realtor’s site packages and other content management systems. But the direction of development of the blogging software and uses now mean that there is no longer even a need for a standard website. It is possible to simply create your site via WordPress, for example, and use it as your content management system as well as blogging vehicle. It is more than “just a blog.”
When people talk about harnessing the power of web 2.0, what can that mean to an individual entrepreneur such as a realtor, a financial manager, or a consultant? It means that you now have the ability to individualize your communications as if they were one to one. It also means that you can truly target specific areas that otherwise you wouldn’t have the resources to reach and affect. It can mean that you reveal more of yourself, and your opinions, offering clients a more transparent and personal approach to your work. It means that clients can interact with you on a whole other level. It is a revolution.
You may already know that whether for business, or for your own archival purposes, the blog medium can adapt to your needs, and present your work to the world. You may wonder, “How do I get in?” You may feel the time has come to take the plunge, but, as you look into it for yourself, issues like time concerns and technical barriers naturally arise. That is where our blogging service comes in. We act as a bridge between the technology and the messages you wish to send out, and we can also guide you in the process of creating community around those messages.
Marketing guru Seth Godin has said the next wave of communication will feature ubiquity, connectivity, and identity. Blogging can be your first step toward functioning in this new world of interconnected identities, and we can help you find your way.