Blog Mission

Back in December we posted our blogging goals. One of them was to come up with a mission statement for this blog. We finalized the first draft on January 15, just as planned (yay!). A draft? Yes, mission statements are always in flux, especially in the beginning. So we figured we’d post it here, air it out in the world, and see what happens.

What do you think of this mission statement? Does it speak to you? Does it make you want to write one yourself? Do you think it’s too long, too short, too … - or is it just right?

Core services
· Canada 9-5 – the only place on the internet that features Canadian business blogs
· Easy-to-digest information for people who are not 100% internet savvy
· “Dear Nettie” – an “emotional blog advisor” on communication and other psychological issues on the web

What makes Alphablogs unique?
· Alphablogs gives a Canadian outlook on the blogosphere
· Our writers are experienced and easy-going with lively interests that extend beyond IT
· Both writers have over 25 years of media, IT and communication experience – and still they’re not “geeks”
· Alphablogs offers practical, non-technical, hands-on advice
· Our “value package”

Our Value Package
· Community, collaboration and mutual understanding
· Right livelihood: There’s room for everyone to grow and be comfortable financially
· The power of creativity, communication and unique self expression
· Fun
· Self-determination: Your internet presence belongs to you, not your web master or a big, faceless mega-conglomerate

Our readers
· Of course, we invite readers from all corners of the world and all walks of life and work. However, as we present our posts, here is who we think of as our audience:
· Independent entrepreneurs, small organizations and artists
· People who don’t have the time or inclination to become experts in blogging
· People and organizations who need to transition or need to add web 2.0 and/or social media

What’s the background?
· This blog grew out of the enthusiasm of Carol and Isabella, two Vancouver creatives, for the medium of blogging.
· We live in an environment where trying to sell 50,000 identical widgets or services to people in our little world just doesn’t work anymore; the market has become global and wants tailor-made goods and services
· We need to give people what they specifically want and need, and that means we need to encourage conversations with our clients.
· There are a lot of people who feel a bit left behind – especially small business people, artists and small organizations. The internet grows so fast, it’s a continuous game of catch-up. Someone needs to help the people who live outside the “nerd fortress”.

Why Alphablogs?
· We want our clients to get to know us and our approach
· It’s fun
· We genuinely enjoy helping people get their stories out
· Blogging is such a versatile, inexpensive and simple medium
· We want to help as many people as possible explore this medium
· Because in blogging, there is so much potential for working together, and we really believe in collaboration