As you know, when you do any type of marketing, there are three important questions to consider.
Who is your audience?
I like to use the word “audience” because it summarizes the many different words that can be used: clients, customers, readers, patrons, members …
It’s also good to remember that your blog may be read by people who know and/or influence your primary target audience.
Having said that, who is your primary target audience? Middle-aged men who are interested in upscale recreational activities? Girls in high school? Well-to-do immigrants?
The more you know about your audience, the better.
What would you like your audience to do?
So your ideal client arrives at your blog. What would you like her to do? Email you? Give you a call? Tell others about you? Keep coming back to your blog?
Of course your reader-client will do whatever she’ll do, and you’ll never know exactly what her motivations are. You can’t (and we hope you don’t want to) force her to do anything. However, it only makes sense for you to present your information in such a way as to make it likely for her to follow through with an action that is positive for your business.
What can you do so that your audience will follow through?
If you want your readers to interact with you, asking them questions is often helpful. If you want them to call you, make sure your telephone number is easily visible. Help your customers.
technorati tags: target+audience, market+research, motivation, navigation, customer+service