There are a variety of digital corporate assets that you can create as a small business owner or entrepreneur. Three of these are blogs, an online forum and an ebook.
Build a Blog
By building a blog for your business you create a valuable corporate asset. Not only can the blog act as a knowledge base reflecting your expertise and personal viewpoint, it also can reveal your company’s strengths in a form that ultimately adds value to the worth of your enterprise.
Adding to and developing your blog can only enhance your corporate presence, muck like attending trade shows across the country, or sponsoring events that get your name out there. But unlike those one-off events that reach only the people who attend at the time, the blog postings remain available to be accessed at any time by anyone anywhere. Over time the asset aggregates value. We don’t know how this value translates monetarily, but we do know that tracking its presence reveals increasing connection with others over time, and increasing stats mean greater popularity, awareness and word of mouth referrals.
Create a Forum
Along with your blog (and integrated website) you can create other digital assets to enhance your company’s worth. An online forum gives customers, clients and those interested in the topic areas of your work an opportunity for connectivity and community. From your side, you have access to immediate market research through the forum as an ongoing focus group. In addition, your forum shows consumer interest in your product, and through the community your transparency as a corporate citizen brings trust and accountability to the equation. Your forum members are also seen as corporate assets in the form of your digital community, and as examples of your reach. The greater the numbers, the frequency of posting, etc. all add to the value of your enterprise.
Produce an E-book
Everyone says write an ebook to add value to your efforts, and to position your expertise in the marketplace. We add that your ebooks can be perceived as digital corporate assets. Your knowledge base can be redistributed in ebook format and circulated through your clients and community of interest. By developing an ebook catalog, you enhance your worth as an author, and heighten the position of your enterprise.