Take a moment to think about this: Who are your most important business contacts? And how do you interact with them?

With those contacts, most of us business people don’t exclusively talk business, especially not with our best clients, our most important suppliers, or our highly trusted advisors such as long-time accountants or bankers. There is always a personal touch.

It’s the same with blogging. Even though you might have a business blog, you still want to let people into your life at least a little bit. Is there a cranky old cat who is the centre of your household? Are you a passionate Canucks fan? Do you restore old antique furniture as a hobby? Let people know about it!

And you know what, it makes blogging so much easier. When you can’t think of yet another angle from which to talk about your mortgage brokering business, or when you just feel totally uninspired talking about home insurance – well, then it’s time to share a funny picture of your pet, or tell about that fiasco you had with trying to repair your dishwasher (which, now that you think of it, was actually quite comical). Who knows, as you start writing about it (or telling one of our blog scribes about it), you may even think of a way to tie it into your business.

So come on, get comfortable, let your hair down – and let your readers see the real you.