The Tooth Booth Dental Blog is a great example of how easy it is to have a professional blog. Nothing fancy here, no great writing skills needed – just a quick little note here and there about exactly what clients are looking for: tips for improving your dental health.

The design is a straight Wordpress design but it just so happens (or is it on purpose?) that it’s a great fit for a dentist – cool and clean.

I also like how the writer, Dr. Skariah, identifies himself after each post. This gives his name added credibility (and also causes his name to show up frequently on a Google search – not a bad idea, either). Giving his contact information with every post is useful in his situation, too – there is ample research that shows that making the reader hunt around for a “contact me” link decreases the chances of picking up the telephone and making that all-important call.

You may have noticed that I said, “in his situation” – there are other circumstances where this is not the best way to go. The question is always, what do you want the reader to do? What outcome would you like to have? In Dr. Skariah’s case, I presume that he wants more face-to-face clients, so making it easy for them to do that by providing his telephone number and address with each post is the right way to go.

On the other hand, if, for example, your goal is for your readers to buy your eBook, then including a link to an e-shopping cart in every post would be the best thing to do.