Shuna Fish Lydon’s blog, Eggbeater, is an exemplary blog by a professional.
- Crisp, fun pictures that make your mouth water
Shuna includes her personal voice (look at her poetry!)
She talks directly to her readers, inviting them to participate: - She gives readers tips
Come on, how often does a baking class take place wherein real, hands-on dough epiphanies can occur, just as Pacific Northwest berries are hitting the scene in droves?
I guess she wasn’t the food blog winner for nothing!
If I were to change something on this blog, I would make it a bit less busy – but I have to say that’s a very personal taste; lots of people seem to like it. Also, I’ve noticed that she goes back and forth between using normal capitalization and all lower case.
In my professional blog, I use only lower case – have been doing that since I was fourteen and it feels like it is my personal voice – so I think I understand her conundrum. I guess it all depends on how important consistency is to your brand. For Shuna Fish Lydon, it may not play such a large role.
What do you think?
technorati tags: food+blogs, chefs, professionals, foodies, gourmet
I find all lower case harder to read actually. Fewer cues. Seems an expression of uncertainty or introversion but peoples reasons can vary. May help stream of consciousness which is also harder to read (laughs) People who over-capitalize stuff are worse though. Then you get that shouting effect. Another kind of expressed insecurity
As for lower case as a brand, thats an interesting notion. Branding by letter case. Curious how it can even change meaning. For example, capitalizing the second letter of keywords lIke tHis…