Starting July 18, we’ll have a monthly feature here: Canada 9-5.

Canada 9-5 will showcase blogs of Canadian organizations of all stripes:

  • corporate blogs
  • blogs by professionals
  • association blogs
  • blogs written by non-profit agencies

We believe that the power of blogs is still underutilized, and hope that this initiative can contribute to bringing blogging more to the forefront as a great marketing tool.

Of course, there are already a number of organizations that use blogging to great advantage; notably, organizations in and around the field of internet technology, as well as some marketing professionals, photographers, lawyers and real estate agents.

However, there is literally an infinite potential out there. Architects and engineers can use blogs to let clients know how their current projects are coming along. Accountants can give updates on tax matters. Public speakers could give tips on overcoming the fear of speaking in front of an audience.

There is also immense potential for organizations. Staying in touch with members is often a challenge for organizations; even a short weekly blog post could make a big difference there.

In Canada 9-5, we will feature those Canadian organizations that have already taken the plunge. Different from our blog reviews which look at individual blogs in detail and aren’t only about Canadian blogs, each edition of Canada 9-5 will show show a whole list of Canadian business and organizational blogs.

If you have a blog that talks about your work, submit an article here, and you’re on!

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