As you consistently put together blog postings, you’ll find that there can soon be a considerable accumulation of content. If much of this is time-based, you will notice that this content goes out of date quickly. That’s fine for the immediate communication that your blog gives you, but if you are looking for “evergreen postings” that will bring readers to your blog long past the date of posting, consider finding information and material that has a more lasting value to your audience. One or two such postings in your blog will create an accumulation of more valuable content.
We know that historians look back at the diaries of people long past, and find little interest in notations like: “the weather looks good today, and the fine wind means we will have a good day tomorrow.” Over time this kind of note loses even slight value. However, if on that day the diarist mentioned a world event, or a birth in the family, or something that would have a wider interest base, then the diary ultimately has more than personal value.
You know your blog is more than a diary, and yet the daily or events that it chronicles could end up being a soup of personal details of little or no interest outside of your closest friends. We help bloggers get the most out of their blog posts, so they can reach a wider audience and also to begin to expand the potential of what these posts can do. After a year of accumulated content, there is often enough material to create a print or e-book publication. In addition, your post could have information of interest to others 6 months or more along the line. Remember, your archived posts are a wealth of accumulated valuable content, which audiences can access again and again over time.